Consumers focus on a conscious lifestyle with sustainability
A more sustainable lifestyle is the top priority for European consumers in 2023. This is the result of a representative survey conducted by the opinion research company Civey on behalf of Hyundai.
2,617 people in Germany, France, Great Britain, Italy and Spain were surveyed. According to the survey, almost half of the participants (48 per cent) plan to pay attention to sustainability in their household purchases.
The importance of sustainability as a lifestyle trend
The survey results also show that sustainability is the most important lifestyle trend among a majority of European consumers, regardless of age and gender. Respondents aged 50-69 showed the greatest willingness to be more sustainable at 54 percent, followed by 35-49 year olds at 48 percent and 18-34 year olds at 42 percent. Sustainability is slightly more important to women (49 percent) than to men (47.5 percent).
Consumers expect to have to save
From the Corona pandemic to the war in Ukraine, customers in Europe have felt the effects of inflation. The survey found that European consumers are currently under economic pressure - 37 per cent of respondents expect to cut their household budgets this year.
The car as an important part of the lifestyle
Although these economic challenges continue to weigh on consumers, some industries have not felt the same impact. As far as the automotive industry is concerned, a large proportion of Europeans still do not want to give up their own car. Only twelve percent of respondents considered this option.
From petrol and diesel to electricity
The threat of climate change and the desire to move away from non-renewable energy sources have put "switching to electric mobility" on a par with "reducing the household budget". Across Europe, 37 percent of respondents are considering switching to electric mobility, including electric cars and e-bikes.
Young people focus on zero-emission mobility
According to the survey, zero-emission mobility is most prevalent among the younger generation. Among 18-34 year olds and 35-49 year olds, it is the second most expected lifestyle change. Specifically, 39 percent of both age groups expect to switch to e-mobility in 2023.
Sustainability of custom-fit rubber car mats: The 4D floor mats from fussmattenprofi
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Hyundai and the vision of sustainable mobility
With a forward-looking focus and a customer-centric vision, Hyundai is already implementing the top lifestyle trends. The company complements the environmentally conscious lifestyle with its growing range of electric vehicles. Some models have eco-friendly materials or paints and feature technologies that allow them to power notebooks, e-bikes or cooking appliances from their batteries.
It is no surprise that sustainability and electromobility are becoming increasingly important to European customers. In the face of climate change, we are called upon to take action to shape a better future for generations to come. This is the opinion of Andreas Christoph Hofmann, Vice President Marketing and Product at Hyundai Motor Europe.
The managing director of Hyundai Motor Germany, Jürgen Keller, adds: "With our Hyundai IONIQ sub-brand, among others, we can serve the increasing demand for emission-free and sustainable vehicles here in Germany well. The customer's wishes are always the focus.