It is no longer a secret that Audi has been experiencing a drop in sales lately. Deliveries in Europe decreased by a third last month and Audi AG admits that the drop in sales will continue in the coming months. However, this is no cause for concern for the intertwined four rings.
The Audi AG plans to invest 14 billion euros in cars and new technologies by 2023 despite these difficulties. With this huge investment, Audi wants to have advanced its future cars in terms of electromobility, digitalisation and autonomous driving. A logical strategy for more sales in the future.
The amount of investment announced is only a small part of the total. The premium car manufacturer plans to spend a total of 44 billion euros on these innovation topics. Another goal of Audi is to bring four electric models and six other vehicles onto the market by 2015.
What does this mean for Doormat professional? We will see the future cars of Audi not lose sight of the need for innovative thinking to equip these cars with future-proof floor mats.